How To Start Your Market Research Career
If you live in Ireland and are thinking of pursuing a career in market research, there are a number of job opportunities available. Conducting market research can be valuable for both businesses and consumers as it is instrumental in ensuring a company continues to produce high quality brands and services. If you can voice strong opinions in an objective manner, enjoy testing new products and can analyse large amounts of data, then market research could be the ideal career for you.
The Type of Individual Suited to a Career in Market Research
In order to succeed in market research you need to have excellent communication, organisational and written skills to convey information in an accurate and easily accessible way. It's equally important to have good computer skills for generating reports and spreadsheets to present useful information that a company can use. Finally, when asking different demographics of people questions related to various products, it is also essential to be able to talk easily and confidently in order to obtain more quantitative results.
If you're thinking of working in a more specialised area of market research such as in the industrial sector, then you'll need specialist skills related to scientific or technical expertise for understanding more qualitative research. Having patience and being able to understand the value and usefulness of a product via focus groups and lengthy testing periods is also vital. You'll need to manage your time effectively to ensure the best results possible.
Another important skill for market research is to be able to solve problems and be aware of current market conditions related to the products and services you are researching. Having an interest in both business and psychology will help you to understand human behaviour, and in turn work out how to develop a business strategy. Market research can be rewarding but it can also be stressful, so being able to cope with fast paced days and tight deadlines is also essential.
What Qualifications Might You Need for Market Research?
Generally, you will need a degree if you wish to apply for a market research position within a company. However, the type of degree is usually less important as companies require a candidate to have good analytical and communication skills which can be acquired from a wide range of different disciplines - from English and Geography through to Science and Mathematics.
Indeed, a scientific degree would be useful for a more specialised form of market research, relating to developing a product and determining its strengths and weaknesses. This will help to see what aspects of a product can be improved through more detailed qualitative research and interviewing techniques. Having experience with previous research work, processing data analytically and interviewing skills will also improve your chances of getting a job in market research.
However, if you wish to conduct some market research from home, then specific qualifications are usually not required. Instead determination, patience and hard work are key requirements.
Working From Home as a Market Researcher
Although you may need qualifications to embark on a market research career, it depends on which career path you decide to take. For example, many market researchers complete surveys online for websites such as Toluna and Irish Opinions. These companies are free to register with and just require your time and effort to answer surveys for monetary rewards of at least 5 Euros per survey completed. Subsequently, you might be asked to test consumable products that you can keep afterwards as you gain more experience. In this way, you can work flexible hours from the comfort of your own home on a freelance basis, earning a small amount of money in the process.
Salary Oriented Jobs for Market Researchers in Ireland
If you're looking for a more permanent position, then there are many opportunities in Ireland within a variety of sectors such as in industry, commercial, retail and manufacturing. There are also many specialist market research companies based in Ireland such as Ipsos MORI and Enterprise Ireland who are looking for highly motivated individuals.
There are a number of specific roles within the field of market research which can be found in many different organisations. You could be an interviewer who travels around the country to obtain quantitative information. You could be involved in coordinating the research from an office, or in developing new strategies based on ever changing market conditions. You could even work for the government by helping them to determine general opinion and adapt their policies and services accordingly.
The amount of money you can expect to earn in a salaried position depends on the type of market research job you're interested in. A starting role as a market researcher generally pays between 20,000 and 30,000 Euros, and through career progression you could earn anything between 45,000 and 90,000 Euros as a senior researcher or research executive.
A Good Career Move
Essentially, this shows that becoming a market researcher in Ireland has excellent prospects. Whether you decide to work from home or on a salaried basis, you'll find having a career as a market researcher can be rewarding from both a financial and personal perspective. You'll be helping companies and consumers get the most out of their products and services and earning money in the process.